>the majority
I really wonder if that is the case. Here are some numbers from popular adblockers on the chrome extension store:
"Adblocker for Chrome - NoAds" - 6,545,443 users
"AdGuard AdBlocker" - 5,611,340 users
"Adblocker Genesis Plus" - 236,373 users
"Fair AdBlocker" - 1,922,094 users
"Adblock Plus - free ad blocker" - 10,000,000+ users (Google stopped counting, apparently, but their page description boasts over 500m users)
"Ublock origin" - 10,000,000+ users
These are all huge numbers of people who are going out of their way to install software to never see an ad on the internet. There are probably many more people who share the same disdain for ads but don't know about adblockers, and there is likely a chunk of users who might not care very much either way.
I think it's safe to say that the proportion of people who genuinely appreciate targeted advertising on the internet is pretty small.
"Adblocker for Chrome - NoAds" - 6,545,443 users "AdGuard AdBlocker" - 5,611,340 users "Adblocker Genesis Plus" - 236,373 users "Fair AdBlocker" - 1,922,094 users "Adblock Plus - free ad blocker" - 10,000,000+ users (Google stopped counting, apparently, but their page description boasts over 500m users) "Ublock origin" - 10,000,000+ users
These are all huge numbers of people who are going out of their way to install software to never see an ad on the internet. There are probably many more people who share the same disdain for ads but don't know about adblockers, and there is likely a chunk of users who might not care very much either way.
I think it's safe to say that the proportion of people who genuinely appreciate targeted advertising on the internet is pretty small.