[iamben]

That article is a little short or exactly where the combining is failing. Can you elaborate?

I'd probably argue that if you're not a massively established shopping portal that content (either to drive relevant traffic or as, essentially, a long-form sales pitch) is absolutely the best way to get sales. If you're not running ads pretty much anything that's going to rank or go viral is content rather than commerce.

Or am I missing something?