[mlinsey]

An interesting idea, but the natural result would be for the web being segmented into multiple parts, as no one company will buy off all of the top sites. No one search engine would be clearly better, since each would give you its exclusive piece of the web. At this point, you would almost assuredly see third party sites or tools which would simply scrape and aggregate search results from all of the major engines. You used to see this back in the '90s before Google managed to out-index everyone else. These aggregation sites would. So not only would this idea be very bad for users, it probably wouldn't be sustainable.

[redorb]

Agreed also his numbers are flawed, We do around 1mm a year online and it would cost easily 10x valuation to buy us out - now think about amazon, best buy etc...