[dhh2106]

Agreed. I feel like a barely flinch at these headlines anymore. My guess is most people also are getting desensitized, which means the PR costs of a hack are decreasing.

We need some mechanism to increase costs (or fundamentally change the way data ownership works)

[shados]

I think part of the problem is that the impact for individuals is also decreasing. Right now, if you want to know my email, my address, my SSN and the name of my family members, you can find it in some torrent file somewhere on the internet. There just isn't a whole lot about me that isn't already available through the bazillion previous data breaches. Only people who were not part of those are impacted by the new ones.

So my credit is already frozen, I already monitor my reports, I already know that most emails I get with personal information is fishing... one more literally doesn't do anything.

We can only think about the future generations at this point, who aren't yet impacted. People are really bad at that though (see: global warming).