[JUSTed]

This is the new version of stock photos for lazy and conformist people. But instead of having some young attractive models smiling at the camera with a flipchart in their hands, now you get a fast-food-style illustration, devoid of soul and personality, identical to the other designs used by some other startup, that's going to age like milk and will require a rebranding in two years. tl;dr — it's a fad.

[rchaud]

That's tech industry marketing in a nutshell though. How many startup homepages promise "seamless integration with your stack" or "first-class customer experience" and fail to deliver?

Nokia's tagline back in the day used to be "Connecting People", and yet today it is FB that brazenly repeats this ad nauseam in its press statements each time another breach of user privacy is revealed.

[TeMPOraL]

I hope that fad dies fast; I hate this particular style with passion. I don't mean colors, or even lack of faces - I mean proportions. The worst offender is Facebook, I get angry whenever I have to look at their twisted, large-bodied, small-headed monsters that are meant to represent human beings. Smh.

[vertline3]

I like that you said fast food illustration. That flatness is becoming draining. I assume it's a product of the tool Illustrator, which is very shape based.