[ramarkable]

Perhaps it's an acquisition play - as the other comments on the thread point out: if it helps offload work from attorneys (who could be making money from clients with resources) and/or can somehow serve as a philanthropic endeavor for a profitable company (or organization) in desperate need of some good PR (big law firms doing work for questionable foreign nationals, pay day lenders, etc.), there is some intangible value to be had. A nice diversion from people calling on lawmakers to regulate a company out of business can be motivation enough to look in to opening up a more charitable, less profitable, line of business.