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by tafle
5693 days ago
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Did Google Adwords have advertising opportunities like this back when it first started getting traction? Is it still possible to get impressions on bids this cheap for very long tail keywords in Google? Would love to hear some input from someone more experienced than I. |
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NO, it is not possible to a purchase a meaningful number of $0.01 clicks on AdWords today.
I can't view the blog post (HN effect?), but I can say that we used to routinely purchase consumer electronics keywords (ipods, razr) between 2003-2005 and pay between $0.08 and $0.12 per click. Those same keywords today fetch over $1.00 or more. (Well not RAZR, but you get what I mean.)
Whereas on Facebook, I have yet to see CPCs of higher than about $0.45.
So yes, Facebook has a land of low-CPC opportunity. The challenge, of course, is conversion. Google has a proven track record of turning AdWords clicks into conversions. Whereas your average Facebook user who clicks on an ad is less likely to convert. (A good portion of the clicks seem to be accidental, in fact, judging by how quickly users hit the back button.)
My personal feeling is that Facebook advertising will one day grow to rival that of search advertising, but due to this issue of conversion (and purchase intent), other very smart people disagree.