[chrisseaton]

Seems like a really bizarre brand to re-use like that. BuzzFeed stands for everything that’s bad and manipulative in journalism in my experience. Like building a restaurant chain reusing your sewage company brand. Why did they do it?

[adventured]

Venture capitalists & NBCUniversal / Comcast have vaporized half a billion dollars on a low-quality click-bait service that is inevitably going bankrupt (or sold for pennies on the dollar of its former valuation). The small group within BuzzFeed that actually produces high quality journalism is the only serious value left in the entire company. That's why they kept it attached to the core brand. If they had separated it off, there's nothing left of the $500 million of VC and no future to the company. The high quality separated off unit would be worth a small fraction of the former BuzzFeed valuation. It'll probably be sold to Comcast for $50m a minute before it goes under.