[silentrob]

I suspect the timing deliberately lines up with the launch of the new Canadian food guide yesterday. https://food-guide.canada.ca/en/

[giltron]

Exactly this. Now they recommend “protein foods”. Not related to this story but even the glass of juice is recommended to be replaced with a glass of water (and eating whole fruits and vegetables). Maple Leaf is doing the right thing to prepare to adapt quickly.

[taxguy]

This is interesting. One of the recommendations are to "Limit highly processed foods. If you choose these foods, eat them less often and in small amounts."

Would these meatless products be considered "highly processed food" that should be limited?