[lmkg]

The problem, at least right at launch, was not that users were idiots, it was that the confirmation screens that they did read were misleading. The confirmation screen said words whose obvious interpretation was "click here not to use Buzz," but the real meaning was "click here not to further configure Buzz." Users, even non-idiot ones, would be quite reasonable to assume that clicking that button would either deactivate Buzz or never have it become active in the first place, when in fact that button left Buzz running in its default state of sharing personal information with a bunch of people. Actual deactivation was hidden behind a bunch of config menus.