[sdz]

Another one:

5. Google’s services need to support every platform

Google services need to support every platform eventually, but nothing stops them from releasing something working on a single platform first. As I recall, Google Chrome was available only for Windows when it was first released.

I think this article suffers from hindsight bias. No, Google is not going to come with with every successful app or web service in the industry, and no, not every product it releases is going to be wildly successful. But saying Google has an innovation problem because it can't build an app like Instagram is like saying Warren Buffet has an investing problem because he didn't buy stock in Apple right before the iPhone was released.

Google's process isn't geared to create novelty hits in the app store, and Buffet's method doesn't lead him to pick high flying tech stocks. But Google and Buffet are still doing fine.