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by vijay_nair
2709 days ago
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Logo and Branding are highly dependent on the success of the company than the other way around. Nike's logo is iconic because of the success of the company, it's not intrinsic to the shape itself. This is something I have to remind all my clients who send me a brief that essentially boils down to "Make me a billon-dollar logo."¹ I then have to remind them that the only way to do that is to actually build a company worth a billion dollars in revenue, then open Photoshop and draw a random squiggle. ¹Most common one is, "I need the logo to be world-class, like Apple or Microsoft." |
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