[bduerst]

What would Google gain from the acquisition that they don't already have?

AFAIK Twitter allows search indexing and is already a publisher on their network.

[onetimemanytime]

>>What would Google gain from the acquisition that they don't already have?

Google will "enhance the tweets" by showing 4-5 "relevant ads" before you even see the tweet. Tweethancer

[ec109685]

They don't provide their realtime firehose for free, though.

[bduerst]

Surely that cost isn't anywhere near $24B, which is the market cap for Twitter.

[ec109685]

For 24B, you get Twitter (an asset), plus its Firehose. I was mostly pointing at then Twitter has data that google does not.