[GiorgioG]

Apple's stuff just works (mostly) - but at this point any iPhone that's come out since the 5S does the its job pretty well (mail, navigation, social media, browsing & gaming.) Apple has let off the gas pedal. It's far from dead, but I don't see myself upgrading my iPhone X for several years because there's nothing on the horizon that would make me shell out $1000+. A foldable phone? No thanks, I have a tablet for that. Augmented reality? Another gimmick like 3D Touch, etc.

[taylodl]

Exactly. The smartphone market has matured. The tablet market is maturing, but still has a ways to go. The laptop market has matured now that processors aren't getting appreciably faster anymore. Heretofore everything in computing has been about specs, but now that Moore's Law has taken a hiatus it's becoming more about fashion now.