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Steve Jobs had implied on multiple occasion that they didn't do user testing on prototypes because their technology was too advanced for users to "get". It was associated with a quote from Henry Ford that if you asked consumers what transportation they wanted in the late 1800's, they'd say "a faster horse", not a car.

However, it turned out Apple did do user testing of pilot products during Steve's time. The claim was an exaggeration on Steve's part. There are other similar anecdotes that proved exaggerated. Thus, it appears Apple did indeed have a "bullshit kit" of some kind.