The name "Trello" appears 24 times on that page. Is this some kind of SEO thing?

Edit: I'm guessing 'yes' as even the link to their own site on that page takes you to the URL /trello-alternative on their site.

Edit 2: Wow, even the Trello name and logo are featured prominently on their homepage.

Is this an actual blog post or sponsored content or some hybrid of advertorial?

Wow they are really aggressively comparing to Trello which isn't really the same product niche.

Compare your product to Airtable please. Why would someone use this product instead of Airtable?

Adding more features doesn't mean replacing a great product. Trello is a success because it's simple. It's not a limitation - it's a feature.

This product looks to be more like an AirTable clone than anything else.

If anyone is looking for a better, more feature-ful, alternative to Trello let me just say that Zenkit* has been the best thing I've found so far.

* https://zenkit.com

Super customizable trello? you mean Jira?

Tl;dr: Trello is too simple for most real projects so they built a lot of features into their competitor that make it look an awful lot like Jira or any other fully fledged ticket management app.