[sonnyblarney]

This will become an ever more important issue and I feel the only way forward is via legislation.

Google might care, but not enough to fundamentally do something about it.

FB and G are profitable because they have 'very low touch'. They don't have legions of tellers, fact checkers, CSR reps and people to handle the myriad of details other business have to deal with.

These issues are not only 'high touch' - they are hard.

G is not going to start hiring thousands of people to do such things, it's just not in their DNA.

Maybe some issue will be the straw on the camels back.