[andyv]

Netflix goes farther than that.

People used to accuse them of sometimes shipping from a non-local center in order to let the mail delay slow down the rental cycle, cutting costs by throttling the service.

Now, if a movie is not available at the nearest center, they'll still ship from the remote center, but they'll temporarily give you an extra DVD, shipped from your local center. For a minimal cost, they've completely shut down this criticism...

All I can say is... Wow.