[paulcole]

We don’t do the PBN thing. Honestly that’s pointless unless the sites have enough authority to give the shared link any value and it takes years to build up a useful network.

Honestly, our work isn’t really cutting edge or innovative. Optimize content (we usually rewrite/redesign it all from scratch to hit both keywords and user-experience), claim profiles, get a few good backlinks.

I think the biggest thing is simply to track results over 6+ months and react to what you’re seeing. And looking for opportunities to continue creating good long-tail content, which is admittedly a crapshoot sometimes. But by working with a lot of similar companies, we kind of have a head start on what will probably work.