[MistahKoala]

> The Aldi store next door just got a redesign and now looks confusingly welcoming

In the UK they seem to have taken store design up a notch, to the point that there's a discernible difference with the Lidl experience (along with now being a tad more expensive on equivalent products). I suspect it's an incremental differentiator in retaining the more affluent customers they captured over the past decade. Lidl, on the other hand, offers a more mixed experience: for the most part, they're still quite dowdy and utilitarian, although they have what seem like experimental stores that appear to be competing in affluent areas with an Aldi presence (larger, open layouts; brighter lighting; polished, natural floor tiles etc.). The kinds of customers I usually find at Lidl are notably absent.