[goatherders]

You are grossly under charging. The first advice I give any dev is to up your rates by 25%. Period. You will not lose any clients. I promise. But $40 an hour for those skills is nuts. In the US WordPress providers typically charge $80 and I tell all of them - ALL - that they should be at at least $100/hour.

[MrBra]

So how much will a finished WordPress website end up costing? Just considering 20 hours will make the website cost $2000, and after that work the client will usually ask for other features and little touches here and there. Are you sure that this is what you can ask for a smallish WordPress website? I've read many times that this segment is usually called the "$500 WordPress website" segment... I think that when you start going over $2000 people start expecting a custom built website with completely customizable design/structure/graphics... at least this is my impression regarding website market in Europe. Does anyone feel the same about it?

[goatherders]

There is a market that will pay 500 that I would stay away from unless you can also get ongoing revenue as well (hosting, support/updates, content creation, etc). There is also an segment that already knows "a few thousand" is the starting cost of a quality site.