[mark_l_watson]

+1 for pointing out that soft skills are as important as the technical aspects of what is mostly a small project consulting business. Self evaluation for soft business skills can be difficult but one (obvious) metric is how often do you get continued work from existing customers. I would also say that concentrating on helping current customers is usually a better strategy than constantly chasing new work.

[0xabe]

Yes, and interestingly enough, this advice can be found in The Internship (aka The Google Movie) [0] towards the end with the pizza parlor.

[0] https://www.imdb.com/title/tt2234155/

[dehrmann]

Soft skills are important period.