But not if they cared about sales volume. That is just really dumb for an expensive impulse buy like alcohol. Even McDonalds can afford to take CCs these days.
That's not how cc fees works. McDonald's does such volume they pay a lot less. A nice restaurant selling those more expensive drinks does a lot less volume. So they pay more. and in the restaurant business margins like that matter. Upwards of 6.5 percent is a decent margin to lose.