[omouse]

>Marketing veteran here. Just like Uber and Instagram, they messed up big. They took something iconic and replaced it with something forgettable. The first sentece after they show it tells the lie:

Yep; exactly. These companies are successful and their logos are recognizable. Google had the right idea, they become successful and then they tweaked their logo over the years: https://www.digitaltrends.com/web/history-of-the-google-logo...

>Marketing in tech right now is having a big problem with people rising to the leadership ranks that really don't understand the basic fundamentals of the craft

Can't blame them; tech industry has been focused on tech and some business and of course people from other departments are starting to figure out they grow their career in leaps and bounds just by switching to a tech company rather than fighting in the highly competitive playgrounds of ad/marketing agencies and other companies.

Better to be a big fish in a tech pond than a small fish in a marketing pond.