[PhantomGremlin]

The number of different SKUs is totally absurd.

As of right now my local supermarket (subsidiary of Kroger) has the following:

   Cheerios 12 oz
   Cheerios 18 oz family size
   Cheerios 20 oz giant size

I'm not talking about "honey nut", or "multi grain", or "cinnamon oat crunch", those three are just the basic Cheerios.

It's way beyond stupid. This idiocy is the fault of both the manufacturers and retailers.

[WrtCdEvrydy]

I wonder if there would be a market for cereals in plain plastic bags kinda like rice and beans...

Just the same bag as the inside of that cheerios box in 3oz increments with a plain label.

[stevehawk]

They do. But people never look down at the bottom shelf of the grocery story.

[jefftk]

My experience buying off-brand Cheerios is that the texture is very different: much crunchier. They're one of the few products where I don't just buy the cheap store brand version.