[notduncansmith]

Tech is no longer a differentiator in many enterprises, but most small-medium businesses are still barely utilizing what the tech world has made. For example, smooth and useful tech integration is a major differentiator in industries like hospitality, healthcare, logistics, PDR, etc. Mobile/tablet point-of-sale has exploded and enabled a wave of lifestyle entrepreneurs to accept card payment. Smartphone ubiquity has made it much easier to transact with people in your area and abroad, and to help organizations collaborate internally. Still, many people scratch the surface of these capabilities, because their existing low-tech approach has been working for them. With this comes the opportunity to differentiate with solid tech.

[erikbe]

You're right. Many industries still haven't digitalized, and there, adopting "tech" gives a temporary advantage. But it's really just one infrastructure replacing another. It's a hurdle to get over, not a lasting advantage. Tech is commoditized just like it commoditizes other industries.