[brandonmenc]

My family (parents, sister, some cousins) "replaced" Facebook with iCloud. Shared photo albums with comments and iMessage covers pretty much everything.

[bigbugbag]

This bears some same issue facebook has:

1: Some of the people who matters may not have an apple device/account now or may not have one in the future

4: With Apple services, you're not free to switch platforms and your data is not on your own computer