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by Karupan
2711 days ago
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Why do companies insist on rebranding every few years? Is it just to keep the in house design team busy? The old logo was memorable and has established Slack as a recognisable brand. Why change it when there is no shift in direction of the company or product? |
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Yes, that's essentially it. Most projects are make-work to some extent when you're paying for people's time in monthly or yearly increments.