[mstade]

A lot of those “logo explorations for the octothorpe” look like swastikas to me, including the final shape. Basic shape I suppose, easy to find in most any circular-comprised-of-geometric-shapes kind of design, but still imagery you’d probably like to avoid associating with your brand.

Still, I love these kinds of process breakdowns. Having been involved in writing a few of my own, I know there’s probably a lot of pretentious nonsense to fill in the blanks (i.e. designers mess around a lot when working) but still it’s a nice read, short as it is.

[Arn_Thor]

I was playing around with the logo for my company, which features a configuration of overlapping boxes. A significant percentage of my brainstorming iterations ended up as swastika-esque shapes. Go figure.. Now I'm not a designer at all, just fiddling around, but those versions ended up in a not-to-be-opened folder immediately, because.. of course it shouldn't see the light of day! That's a bad association waiting to happen

But Pentagram didn't let that stop them, did they. Guess that's why they get paid the big bucks

[sleepybrett]

I mean there is a swastika in the negative space as hilariously pointed out but the first reply to their logo anouncement on twitter. le'woops