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by blotter_paper 2714 days ago
>11 colors to 4 (+1 if you consider the text itself)

I was confused by this claim in TFA. I see 4 colors of lines in the old logo, plus 4 colors where the lines overlap. 4 + 4 = 8, obviously. Even if we counted text and background (which doesn't seem commonplace when discussing how many colors a logo has) that only brings us to 10. I get why 4 colors is preferable to 8, but I don't know where the number 11 is coming from. Anybody know what I'm missing here?
2 comments
sleepybrett 2713 days ago
Why is four colors preferable? I mean yeah in 1980 that means 9 runs through the press, today four at best... and who the fuck cares it's all screens today.

Honestly the old logo is four colors visually, you brain is shortcutting the overlaps because it understands them.

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blotter_paper 2713 days ago
It's not all screens, a logo needs to work irl. The Pentagram post linked elsewhere on this story shows a couple mock-ups of irl advertising and product branding. Want T-shirts to give away at recruiting events? Your T-shirt supplier will charge more for more colors. Fewer colors also generally make a design easier to replicate freehand, and you want amateurs to be able to easily convey your logo. A special case may be made for the old intersections being easily reproducible in some mediums, but consider non-aerosol paints and things get messy.

Aside from physical constraints, I think there is a general argument to be made for simplicity. If something is more complex, there should be a reason for it. Otherwise, toss out the complexity. What is the reason for having more colors? There are other ways to convey overlapping lines, and I would argue that some of them are less complex, though it would be a lengthy argument -- it isn't exactly obvious how the complexity of an additional shape can be measured against the complexity of an additional color, and you can ultimately just subjectively weight one of those factors heavier than other and come up with a different answer. But I think the general case for fewer colors being less complex is pretty sound.

[Edit for grammar]

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duck 2713 days ago
> Fewer colors also generally make a design easier to replicate freehand, and you want amateurs to be able to easily convey your logo.

You don't _ever_ want people to be re-producing your logo (and especially free-handing it!). That is why they pretty much all have a "brand" page to pull assets from: https://brandfolder.com/slack/logos.

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blotter_paper 2713 days ago
You almost always don't want your hired professionals doing freehand reproductions (there are exceptions -- a stated goal of the NASA worm was that it should be easy to freehand on NASA property), but you certainly want amateurs reproducing it in the wild. If your logo is so ubiquitous and simple that children draw it in their school books (think Nike, Pepsi, McDonalds, NASA again, etc.) then that's free advertising. This sort of non-sponsored advertising exists on a continuum, and it's usually beneficial to the signified organization.
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pcmaffey 2714 days ago
Possibly the required white bg?
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