[ProAm]

It's always a little sad to me when technology companies make sure a big deal about logos, marketing, and brand. Im not sure if I disrespect them more but Id rather such focus be on the technology aspect of what they do vs the look at the font we made, or the logo marketing put together.

[davidivadavid]

It's not an either-or thing. Slack engineers are still working on the technology aspects.

[mikro2nd]

Hmmmm... yeh, but when any company starts messing with their branding, it frequently turns out to be not a good sign.

[davidivadavid]

Meh, it depends.

Large companies often do it. Microsoft has rebranded their visual assets a bunch of times. Doesn't seem like it was particularly ominous. Some companies in very competitive verticals are often built on their branding.

Some companies do waste a lot of money on debatable rebranding efforts (Uber / HP, etc.). It's a mixed bag.

[partiallypro]

Except Microsoft's Windows logo is merely an evolution of the previous, which keeps the brand identity but refreshes the look, this one is not. The new Microsoft logo builds off of their existing brand and brands. Same for Apple, same for basically every big brand, even Google. Slack...messed up.

[themoonbus]

How do you figure-do you have any specific cases you're thinking of? Like the platform itself, the brand and positioning of a company is constantly evolving.

[ProAm]

Uber is a prime example of this

[zapzupnz]

Uber is/was broken with or without a logo change. Their problem wasn't their logo or the changing of it, it was their people.