[arthurofbabylon]

Marketing can be based on varying depths of truth. Generally speaking, the greater the depth the greater the long term value and efficacy of the marketing. (Marketing is not always a veneer.)

[dunpeal]

Either way, the truth value can be deduced by taking a hard, penetrating, objective look at the commercial entity, its policies, actions, and impacts.

It is not ascertained by buying into the shallowest outer layer of its marketing veneer.

[arthurofbabylon]

Absolutely.