[throw0u1t]

Does Steve need an ad to remind him that he likes the BMW 3 series? No doubt one of the first steps he took after his promotion was look up the prices, or finance offers on BMW 3 series, perhaps create a spec and then talk to his partner about it if he has o e.

The thing is if there is something I want to buy, or own at some point in my life, I don't tend to forget about it or need some reminder from a targeted ad. If it's something I really want I'll usually think about it daily.

On the other hand, there could be something that I need, and have never searched for, that I have forgotten about such as going out and buying more toilet roll.

[tomassre]

I don't think the purpose is to remind him in the BMW case but to get him to purchase it at dealer X instead of dealer Y.

They would be the ones making the ad, targeting someone X miles from them, who is interested in BMW's.

[character0]

Perhaps he could be reminded.

Car just won an award, which would direct him to look up more info about the car and why it's considered good.

Maybe they just made an update to the car model he likes, but is not aware of this change.

[daveFNbuck]

Maybe that'll give him a slight nudge toward buying the thing he was already going to buy, but how valuable is that nudge? BMW has a lot more to gain by providing that info to someone who isn't already into their cars.

[lmm]

You don't make these decisions in one go. One ad doesn't make someone who isn't into cars go out and buy a BMW. The money is in tipping someone who's been thinking about getting a BMW for a while over the edge.

[daveFNbuck]

I wasn't talking about people who aren't into cars at all. I was talking about people who aren't into BMWs in particular. If I'm about to spend a lot of money on a car, I'd think that BMW would want me to know about theirs.