[_mdlf]

>Apple proves that does not have to be the case.

Apple was part of the PRISM program.

Apple is a hardware company from the start, their strategy has been fixed long before other Internet companies figured the value of customer data.

Their narrative of being privacy enforcer aids their strategy of building closed systems.

I'm not telling Apple is deceiving its customers with the privacy narrative, but it isn't a guardian of privacy either; if it was it wouldn't have entered CHINA like other comments have pointed out.