[verganileonardo]

Rent should be similar to market price for the region. Regarding location, the family wants the store to the be sucessfull for 2 reasons: (1) the rent period is going to be longer and (2) they own the retailer and want to invest in viable stores!

[conanbatt]

If rent were the same, then it wouldnt happen as often, because any slightly better deal will make the owner of the property lose out.

Rent on self-owned is definitely higher than market price. It has to be for the transaction to make sense.