[k9s9]

Given our current, "engagement maximizing" news media/social media architecture it doesn't matter who stands up and speaks the truth and how well they do it and how many clicks they get. They will fail.

In the arms race for the public's attention that has been setup, by this clicks/views/likes/retweets/upvote based architecture, the incentive for thousand other voices to drown out the truth, to pander, to distract, to mislead has never been higher. And its not hard work. It attracts and props up the most hard working yet unqualified people on the planet.

Until the architecture changes and incentives for these people change, just expect more and more Brexit and Trump like events wasting everyone's time and energy.