[btilly]

What does Zuck's level of personal awesome have to do with anything? This strikes me as a major confusion about the business/consumer relationship.

The answer is, "a lot". And there is no confusion.

I believe that Facebook's behavior stems from attitudes I dislike at the top. Believing this, I believe that they will continue to push the boundary. You're right that they need to find the right balance between openness and privacy. However the corporate DNA looks to me like they consistently err on the side of openness for profit.

Worse yet, the corporate belief seems to be that while people will moan, they will accept continued encroachment on privacy. As someone who has things that I really need to keep private, I don't trust that and don't want my information there.

As for Google's social ventures, I have nothing to do with that and know little about it. If Google starts doing the sorts of things that I see Facebook doing, then I'll readjust my thinking about Google. Companies do change. In the meantime I have my preferences.