[iuyhgttg]

Technically do-able, but:

It could have easily been derailed the studios wanting to try and run the business themselves, ISPs who are also cable companies throttling it, national broadcasters lobbying to block it legally.

It also said profitable - I thought even Amazon wasn't profitable yet?

[leftnode]

Amazon has been profitable since 2001.

[metageek]

A quick google says that Netflix is profitable. I don't know if Netflix Instant would be if analyzed separately, though.