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by houseofzeus
2714 days ago
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Docker are actually an example of a pattern, one that also impacts MongoDB and many other companies. That pattern is that they intentionally branded the product and the project with the same name (in this case Docker) to help with slipstreaming on the community mindshare they were building. The flip side of that which eventually comes home to roost though is that it means the two are easily confused . If I'm a customer and I can download X or buy X from you, and the two are virtually identical, you better have a damn good story as to what your value proposition over and above the project is. Red Hat actually arguably only just got themselves out of this. Originally there was just Red Hat Linux, regardless of whether you paid them a cent. The split into Fedora (Core) - the free distribution - and RHEL - the enterprise distribution with paid support subscriptions - is a not insignificant part of why the company still exists today. This transition was not without controversy, and arguably created the space into which Canonical and Ubuntu emerged, but it was a necessary step to disambiguate the project and the thing people actually pay for with its own value prop and messaging around it. It's somewhat surprising that so many of these companies proclaim they want to be the next Red Hat, but ignore the prior art for how that came to be. |
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