[k9s9]

The difference is in the size of your Sales team.

Lot of open source projects would benefit, if they had dedicated sales teams contacting firms day in, day out talking about their features.

People who run IT departments in the Enterprise world or even small firms lacking resources to keep up, just pick tools and make software decisions based on who reaches out to them.

Invest in a sales team and you penetrate markets that don't spend time monitoring developments in the tech world which is really the majority of all orgs. Elastic has done that quite well and is reaping the rewards.