[NeedMoreTea]

Sometimes it's that simple, often it's not. There's still plenty of sites available without such hassles so it's not yet a problem finding alternatives.

On the other hand an ad blocking user is not necessarily producing no value for the site. I've had subs to newspaper sites, all of which I viewed with blocking on, and Independent will never now be one of them. If Guardian did likewise, and added AMP, I'd cancel my current sub and look elsewhere, which would be a definite loss of value for them.

I'm not so wedded to the views of any one outlet that I'd subscribe with this in place, or turn off blocking to subscribe, or feel I must subscribe to the same one indefinitely.

If it's a site I wouldn't have considered a sub or donation to, you're right, nothing is lost.