[yoak]

Though I find little of value in the article, I like the title taken in isolation. Being passionate is key to success in my opinion. Advice to 'Be Passionate' implies that you aren't and can turn it on in some sense. This tends to cause people to act like they're passionate, and when it is pretentious, it is really obnoxious.

It's like working with people who carp about having "a sense of urgency." I always want to set them on fire. We'd then see a genuine sense of urgency. Most of what they actually do is just pestering people.