[teyc]

Apple priced iPad very aggressively. No question about this. This is a brand new product category and Apple wanted to own it, and priced it that competitors find hard to compete. In fact, Jobs had warned about this, saying margins with iPad will be lower (i.e. no Apple tax). It was on the strength of this comment that I bought an iPad, something I would not normally do. In contrast, all the Windows tablet systems are still priced in the 3k mark.