| I've had this argument far too many times. Specifically regarding the iPad vie put several theories forward regarding the 7" vs 10" tablets: 1. Apple has tied up the world supply of 10" capacitative touch screens. That's not far-fetched; 2. Price: as per Gruber's argument; 3. Fear: no one wants to directly compete with the iPad so they're seeking some form of differentiation. Nikon did this with DSLRs and Canon. It wasn't necessarily fear but Nikon DSLRs weren't positioned directly against Canon equivalents: they were in between; or 4. Volume: to Apple's credit they bet big on a market with very little evidence. To the victor the spoils. The rest are much more sheepish hoping something sticks before going all in. This is much like the "shotgun marketing" vie mentioned previously. I'm reminded of a scene from "How I Met Your Mother" several years ago. Barney made a video resume. His argument was that Corporate America wants someone who looks like a bold risk-taker but does risk anything because taking risks gets you fired. There's a lot of true in that and the response to the iPad can be construed as a collective aversion to risk by all the people involved. Once more all this highlights the importance and strategic advantage of having a committed product guy at the helm of a tech company. |
In the PC world (and I think the old audio player world), any new Apple product was met a competitor with the similar specs (often better) at close to half the price (taking into account sales and such). Like the post concludes, if it was possible to make an android tablet (even a 7" one) that was a direct alternative to the ipad at $350 someone would be