[checkoutmygenes]

> Direct to consumer sales are dead/dying at the hands of the FDA.

Not true - such rumors have been greatly exaggerated.

>What do you have to offer that say, Counsyl doesn't?

At the moment: Access to your whole genotype and a curated set of the published literature, rather than a narrow carrier screening. Deep ancestry analysis & finding long-lost cousins. A commitment to advancing the science of genetics. As the database grows, the insights we generate create more value for the end-user. http://tinyurl.com/246mw46

In the future: There's lots of opportunity - come talk to us about it.

>How do you avoid a war to the realm of being a commodity?

genotyping is becoming commoditized, the interpretation of the A's, C's, G's and T's is not. We're in a sweet spot where rapidly falling costs: - let us offer our service at a lower cost to a broader market - improve the rates of discovery & create a more valuable interpretation We have an economy of scale which will allow us to: - negotiate lower costs - have a bigger database of potential relatives to meet - better interpret the meaning individual's genetics