[huhtenberg]

> It's our strong ambition to make Fluidkeys into an honest, you're-the-customer business

Without sugar-coating it - a service like this, with the scope it has now, has * zero * chance of successful monetization. 100% guaranteed.

This is a cosmetic service that aims to address a security need. People who actually need this AND have money to pay for it are in position to explore self-hosted options, which is what they will be looking for in the first place since they DO want proper security. Having a random third party in their security pipeline is not really an option. And people who are not concerned with this part, won't think twice about sending API keys over regular email. In fact, even security-minded people won't have much objection to relaying secrets through their corporate, properly secured email server.

Then, there's an option of productized (self-hosted) version. This is not likely to work either, because the whole thing looks rather trivial and, put bluntly, not worth paying for. Like you aren't likely to pay for hugs, no matter how good they are. Same here - nice to have, but only if free.

All that said, the website is nicely designed and the whole thing is well-presented. It certainly has a potential to be a good demo/promo piece for something larger.

[paulfurley]

That's a thoughtful analysis, thanks. I appreciate the lack of sugar coating :)