[dexterbt1]

I'm personally observing that soda companies have diversified their products across sugary drinks and foods, acquisition or new proxy companies even (at least here in Asia). So called sports drinks, fruit juices, coffee/milk/chocolate/soy based sugary drinks, even oat-meals/cereals have over the years increased in SKUs; I bet the net sugar consumption would still be higher if you account all of these.

[tarsinge]

Same here in Europe (France), there is a dramatic increase in the consumption of Starbucks like sugary drinks in the recent years. And yes plus a whole range of "healthy" fruit/soy juices which are full of sugar.