[ethbro]

To expound, why people are taking issue with word choice:

fet·ish·ize - verb - Make (something) the object of a sexual fetish.

Ergo, fetishizing the technology prolly isn't what you meant.

[mc32]

I think it's pretty clear that they meant using the technology to fulfil a (sexual) fetish.

Granted, it's not ordinary usage, but in context, I think the meaning was decipherable.

[darkpuma]

s/fetishize the technology/fetishize the product of the technology/