[joaomacp]

> How do you sell first?

In a podcast [1] a mattress company tells a story about how they got started: they just built a one-page site where you could buy a mattress, but the company didn't actually exist: after a certain point it failed and you couldn't buy it.

They publicized the site and soon enough they found that someone had clicked to buy a mattress: a potential customer.

So they effectively "sold" before building. Since the test was good and they found that people were willing to buy mattresses with the features they offered, they then built the company (and are now successful).

[1] https://www.indiehackers.com/podcast/061-jt-marino-of-tuft-&...