[athenot]

> Solving [business] problems is a viable career choice.

This is spot on, whether you are free-lancing or working as an employee in a big organization.

More generally, software development benefits from a large flow of money precisely because, whether directly or indirectly, it enables businesses to accomplish things in a {faster, more efficient, cheaper} way. When career planning, always remember where the money comes.

Interacting with an end-user is not a "solved problem" that has been commoditized. There are still a lot of human touch, optimizations, edge cases and performance issues that are actively being worked on and have not been formalized and standardized in ubiquitous ways for all industries. Sure framework XYZ may get you 80% there but then there are specific UX issues that you will have to delve in, and that's where the real fun begins.